thelastshepherd:

Making of Rio 2016. If you’ve ever wondered how much work goes into creating a logo that will be seen by the entire world and still have to resemble so much that the city and games represent, then this video is one you need to watch.

In designing the brand for the Rio 2016 Paralympic Games™, we felt an even greater challenge and responsibility. A three-dimensional design was no longer a novelty and had become the norm. We had to create an even more innovative symbol with the same essence, while also possessing a global understanding – reaching out and speaking to people around the world.

Source: (Vimeo,  Tátil)